Tuesday, January 26, 2016

Can An Image Change Your Busines?

It can.  Advertising industry experts know that the most powerful way to motivate someone to purchase a product is to reach hidden psychology in consumers.  People have an instinctive reaction to images that convey a feeling or an emotion.  We have all seen the ads that portray an image we can put ourselves into when we see it.   A reminder of an experience or an inner desire can effectively motivate a viewer.   It can be an effective way to link that experience with your message or your brand.   We all relate our own experiences to the images we see.  It can conjure up feelings in our inner subconscious minds.  

Advertisers spend a considerable amount of time and resources testing out how psychology and images work together peoples spending habits.   One company selling hair products found out that generally, women want a sense of sexual reassurance:  a message more powerful than the "Get your man" theme they were using.  Once changed their image from a man smelling a woman's hair to an image of a woman looking at herself in a mirror...sales doubled over two years.  This play of vanity and narcissism was just the thing they needed to boost sales.

A small simple change of image may be just the thing you need to stimulate your revenue.

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